All marketing has to have a structure to support it. The planning stages of any business should include a healthy dose of advertising strategies. Many business owners will rely on one or two forms of lead generation and miss the best opportunities by keeping there focus to narrow. If you are going to advertise on the internet, there are a few bases you must cover in order to make an impact on your market.
Here are key pieces to building your own marketing empire.
Home- You must have a home base of some kind on the internet. Many people will pay a lot of money to have a website built. These are usually stagnant and nothing more than an electronic post card. Without adding content and attracting viewers, you will get nowhere with this strategy. Many of us are now using the WordPress Blogs to showcase out business and interface with our customers. This platform is the best when it comes to being informative and flexible. There are many things that this one system will handle and it is simple to manage.
Social Media Majors- Once you have a home, you will want to make sure the rest of the world is aware of it. There is no better, and cheaper, way to do this that the social media sites. Facebook, Google Plus 1, YouTube, and Linked-In are all great examples of these. Each is used in a slightly different way with the same result; you get your story told to a lot of people.
Social Media Support- There are many other sites that are social in nature and can be used to augment this process. Tumbler, Pinterest, and Read-It are all good examples of this technology. Using media in your posts will allow you to spread this information out to these sites and direct traffic back to your home base. Video and Pictures tend to attract attention on these with the promise of more information back on your site.
The proper use of content can be the best way to inform your customers about your industry and to build trust at the same time. Taking the time to build and use your marketing empire will pay off in many more, better qualified customers. A steady stream of quality content is just what you need to see results from your marketing.
Social Media has come a long way in the past few years. Many business owners still have no idea how to reach their customers. They have no idea how much money they are leaving on the table by not utilizing these strategic sites for their marketing efforts. You have to be able to make an impact without being too pushy, but it can be done.
Here are three of the most valuable Social Media systems to use to dominate and push your business to the top.
Social Sites– Facebook, Google +, even MySpace can be considered a true social site. Friends and families use these sites to keep up with each other. They are also using these to spread information and find more information on the products and services they want. A simple page can be a great place for companies to showcase what they offer. It is a really good way to get your story out in a relaxed and informative way. Describe what you do and offer insider tips here. If you want to sell, the owners of these social media sites will be happy to take your money for advertising space.
Pictures- Places like Instagram and Pinterest are a great way for people to share what they like and to also get ideas for projects, etc. This can be a really good way for you to get attention on your products. Simply adding a nice picture with a link back to your site will create more traffic than you would imagine.
Video- Vimeo, YouTube… There is nothing else like it on the internet. The power of a simple 2 minute video is amazing. Take the time to shoot interesting videos about your product or service and you will be turning heads in no time. Always be sure to add the link back to your site and customers will follow you. Now that Google owns YouTube, your videos are more likely to make it higher in the search engine rankings as well.
Taking a little time to learn how to manage your marketing plans will pay off in the future. Organic marketing is still one of the most powerful ways to get attention for your business. There are a lot of ways to make an impact and you can certainly dominate your industry with the proper use of the social media sites.
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That is a question that is asked by thousands of people every month. It is an important term that many do not understand or even know what the acronym stands for. The bigger question is why the term is so important and why not knowing is hurting your marketing efforts so much?
The term stands for Search Engine Optimization and can be very important to your business. Now that you know what the letters stand for, let’s go ahead and tell you how to do it and why it is so critical to your success.
Let us start with the basics. Search engines use words and phrases called keywords or tags to sort out the content on the Web,. Content can be anything from a blog post to a video description and they are all labeled to make it easier to sort. Search engines companies use software call BOTS to read all of your information and organize it into groups. They then use an algorithm to define how relevant your information is to the searches being performed by their users. That is how your information is ranked in the search results.
So what is SEO? SEO is the purposeful manipulation of those little Bots. It is the art of labeling your content in such a way as to convince the search engine company that your information is the most relevant to the search. We can do this in several ways. 1. Keywords in Titles – The very best way to SEO a title is to use the keyword in it. You are best off if the keyword is in the front of the title as mine is for this post. Use the keyword first, them add something that helps the reader decide to read your article. 2. Key word density – The is a out of discussion of how many times you should use your keyword in an article or post. Using the total number of words, divided by the number of times a keyword is used, and you have a density number. The best advice I have seen is 3-5 times depending on your content length. Once in the first and last paragraphs and once in the body of the post, should be enough. You can make up your own mind on this, but remember that you are still writing for your readers and you can’t squeeze in a key word where it makes no sense. 3. Keywords in the descriptions of embedded content – Whether it is a video or a pod cast, you need to add the keywords into the title of these as well and in the description box. That will help the BOT notice that the video is relevant to the subject as well.
4. Pictures – The use of pictures is a great way to spice up a page or prove a point for your readers. Just remember to label the picture before you upload it and use the alternate text box. Both of these should be your key word. That way the BOT sees it and the picture will be added to image search results as well.
One last aspect of the SEO game is to remember to stay consistent. All elements of the content should be label the same to be the same and to support each other. No matter what you are using for content, the SEO process is the same. Always use your keywords to label and identify your assets.
So the next time you hear the question, “What is SEO?”, you will be prepared to explain that it is a simple system of labeling to help these mighty Bots do their job and to catapult your business into the limelight.
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Viral Marketing is more of an art than a science. It really is not something that you can push into place. It is difficult to know what will be popular with the social media users at any given time. We can tell who would benefit from the use of this type of marketing though.
The social media users will define what will go viral. The savvy marketer can get lucky if they are using the right techniques. We will identify those who would benefit the most from this type of campaign.
Service Providers – Any business who is offering a service to wide variety of people can benefit from any marketing that goes viral. Funny dog videos can work for groomers. Videos of people, falling from ladders, can ignite a frenzy for house painters as people as trying to avoid this type of situation. If your service helps to avoid pain or promote the pleasure of the viewer, you may have a winner.
Product Marketers – Any piece of viral content that is directly related to your product can boost your sales tremendously. If you can tie is back to you and your company, you will benefit from this renewed interest in your industry.
Brand Managers – anything that makes us laugh and makes us want to share with our friends will be remembered. If you can show yourself in a good light while entertaining the masses, you will benefit from the exposure. Be careful here, because if you are seen in a negative light, you will reap that whirlwind as well. Be cautious with the content you send out.
These things are always a surprise to the marketers. So many things have been tried and failed over the years. The main idea is to create informative content and have fun along the way. Go easy with it and you may find yourself with a really responsive piece of viral marketing content.
There are many ways you can boost your business and exposure. Take a look at our site for many more free tips and tricks for effective marketing.