Social Media has come a long way in the past few years. Many business owners still have no idea how to reach their customers. They have no idea how much money they are leaving on the table by not utilizing these strategic sites for their marketing efforts. You have to be able to make an impact without being too pushy, but it can be done.
Here are three of the most valuable Social Media systems to use to dominate and push your business to the top.
Social Sites– Facebook, Google +, even MySpace can be considered a true social site. Friends and families use these sites to keep up with each other. They are also using these to spread information and find more information on the products and services they want. A simple page can be a great place for companies to showcase what they offer. It is a really good way to get your story out in a relaxed and informative way. Describe what you do and offer insider tips here. If you want to sell, the owners of these social media sites will be happy to take your money for advertising space.
Pictures- Places like Instagram and Pinterest are a great way for people to share what they like and to also get ideas for projects, etc. This can be a really good way for you to get attention on your products. Simply adding a nice picture with a link back to your site will create more traffic than you would imagine.
Video- Vimeo, YouTube… There is nothing else like it on the internet. The power of a simple 2 minute video is amazing. Take the time to shoot interesting videos about your product or service and you will be turning heads in no time. Always be sure to add the link back to your site and customers will follow you. Now that Google owns YouTube, your videos are more likely to make it higher in the search engine rankings as well.
Taking a little time to learn how to manage your marketing plans will pay off in the future. Organic marketing is still one of the most powerful ways to get attention for your business. There are a lot of ways to make an impact and you can certainly dominate your industry with the proper use of the social media sites.
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Marketing Strategies are possibly the first thing to think about when you try to advertise online. How many do you need to turn a profit? There are several methods that you will just not feel comfortable doing. There are many others that you will want to try. This brings up the question at hand. Do you really need to master all of them to help your business? Are you wasting your money on experts and paid advertising? There is a great deal of evidence to suggest that if you create too many strategies you become smothered. You cannot afford to get too spread out. It is better to focus on just a handful of the basics and then move on slowly to the methods that intrigue you later. This way you are doing the things that make you the most profit and it will not drag you down.
Here are three quick marketing strategies to rule the internet. Master these and you will do very well.
1) Article Marketing- This is the easiest form of internet marketing to date. This can keep you in writing material for a long time. You are the expert in your field and your readers will come to you for information. Write to inform your customers and they will come back for more. Short articles about any related subject can start to work for you quickly and for years to come. Proper keyword research is the starting point to a successful writing campaign. Start writing now and don’t stop. You will get a ton of free traffic with this method.
2) Video Marketing- The younger generations are looking to places like YouTube for the information they want. Now that you have written an article, you have all you need to make a video. Pick an inexpensive camera and talk about your article subject. “Golden Nugget” of the day: Don’t spend too much on your equipment. A $100 functional camera is all you need to make a solid video. You might even have a great camera on your phone. There is a lot of money to be made with this method, if you do it right.
3) Social Marketing- We are all doing it. Flocks of users are on the social media every day. There is a right way and a wrong way to be effective on social media. If you understand how this system works, you will be out ahead of your competition and be making a lot of friends at the same time. Building a marketing empire is strengthened by these types of methods.
Advertising can be cheap and effective if you know what you are doing. Most of us can handle a handful of systems and still be profitable marketers. There are a lot of choices to pick from. Take the time to learn the basics well and then look to see what other marketing strategies interest you. A good education in the marketing methods can spell success. A solid marketing mentor can get you started right and answer your questions.
Take a lookaround the site. We have many ways to help you get the response you want from the internet.
That is a question that is asked by thousands of people every month. It is an important term that many do not understand or even know what the acronym stands for. The bigger question is why the term is so important and why not knowing is hurting your marketing efforts so much?
The term stands for Search Engine Optimization and can be very important to your business. Now that you know what the letters stand for, let’s go ahead and tell you how to do it and why it is so critical to your success.
Let us start with the basics. Search engines use words and phrases called keywords or tags to sort out the content on the Web,. Content can be anything from a blog post to a video description and they are all labeled to make it easier to sort. Search engines companies use software call BOTS to read all of your information and organize it into groups. They then use an algorithm to define how relevant your information is to the searches being performed by their users. That is how your information is ranked in the search results.
So what is SEO? SEO is the purposeful manipulation of those little Bots. It is the art of labeling your content in such a way as to convince the search engine company that your information is the most relevant to the search. We can do this in several ways. 1. Keywords in Titles – The very best way to SEO a title is to use the keyword in it. You are best off if the keyword is in the front of the title as mine is for this post. Use the keyword first, them add something that helps the reader decide to read your article. 2. Key word density – The is a out of discussion of how many times you should use your keyword in an article or post. Using the total number of words, divided by the number of times a keyword is used, and you have a density number. The best advice I have seen is 3-5 times depending on your content length. Once in the first and last paragraphs and once in the body of the post, should be enough. You can make up your own mind on this, but remember that you are still writing for your readers and you can’t squeeze in a key word where it makes no sense. 3. Keywords in the descriptions of embedded content – Whether it is a video or a pod cast, you need to add the keywords into the title of these as well and in the description box. That will help the BOT notice that the video is relevant to the subject as well.
4. Pictures – The use of pictures is a great way to spice up a page or prove a point for your readers. Just remember to label the picture before you upload it and use the alternate text box. Both of these should be your key word. That way the BOT sees it and the picture will be added to image search results as well.
One last aspect of the SEO game is to remember to stay consistent. All elements of the content should be label the same to be the same and to support each other. No matter what you are using for content, the SEO process is the same. Always use your keywords to label and identify your assets.
So the next time you hear the question, “What is SEO?”, you will be prepared to explain that it is a simple system of labeling to help these mighty Bots do their job and to catapult your business into the limelight.
Whether you are trying to handle your online marketing on your own or are looking for a little help,, we are here for you. Let us teach you how to do all of this, the right way, or engage one of our talented consultants to give you a hand. HTTP://WWW.DREAMSTOFACT.COM
You Tube video is one element of our daily lives that will not be going away for a long time. People love moving pictures and they always will. But what benefit can we gain from them and who will be the one to obtain that benefit? Knowing the answer to these questions can help you decide how to use this technology for your benefit as well.
We will discuss the different uses of video in our society and the ways that people benefit from them. I will tell you what 3 segments of our communities are using this medium for.
Kids – My children can do amazing things! They are better trained and talented in a broader variety of topics that I ever was. When I ask them how they learned to do something, the same answer seems to pop up: YouTube! This generation has learned that any skill they want to master can be found on the video systems of the internet. From the Rubik cube to the ukulele, there is someone who has produced a video on how to do it. Entertainment and socializing is another solid feature of video for this group. They are also one of the largest population who are producing these videos.
Adults – My generation has embraced the internet and are enjoying the occasional you tube video as well, just in a slightly different way. We tend to watch longer videos that can cover a subject well. We seem to have a longer attention span and find the information useful for our intellectual betterment. We also use this medium to learn new things, if not less often.
Marketers – Because of the way that the different generations use the you tube video systems, we can target our audience with the perfect style of video. Your target viewers will respond to a video much more often than the written word. Most people tend to buy from people who they seem to know or trust. The video can accomplish both for the savvy marketer.
You Tube video is here to stay and we can use it to accomplish our goals. If a picture is worth a thousand word, a video is priceless. Be sure to use this medium to promote yourself and your business. For more great tips on using these systems, take a look at our site and search for you tube video.